There’s no rhyme or reason as to why so much of what we consume on the internet becomes popular. The internet takes hold of something—thanks to a shared whim or collective need for something meaningless over which to seek connection—and a viral meme is born. In today’s edition: photos of Kevin James.
Several different photos of James have been making the rounds on X over the past few days, many of them promotional shots for his turn-of-the-millennium sitcom The King of Queens. But the one that’s getting the most traction is a photo of him with his hands in his pocket and a cringey-mischievous smirk painted across his face, his legs askew—a la Lin-Manuel Miranda. Why? One X user commented on a post asking that same exact question with the simple explanation, …